You’ve created your first pattern designs. It was fun and they look gorgeous. Now comes the tricky bit: making the world aware of your creations. You are a budding pattern designer and you don’t have your marketing channels—yet. Putting together your cleverly organized website, and adding profiles on all social media sites you could think of, ate up a good chunk of time, but no small army of followers eagerly awaits your new artworks. Cold calling perspective clients, studios, and reps is a part of your daily routine, but no one is returning your calls yet. So what now? How do you start building up your brand and jump start that success you’ve always known would come? Sorry, we won’t give you a ready-made recipe, but there are avenues that may improve your chances of being discovered. Which way to go is up to you and you will most definitely pursue more than one path.
Last updated: September 3, 2017